Foundation
#002868
Body text on white; dominant full-bleed field.
SECTION 01 · THE DESIGN SYSTEM
Wayfinding.
Stadium signage is the most democratic design language in sports. Gate, level, section, row, seat. The same sign serves the season ticket holder and the child who has never been. It exists to tell every person where they belong, which is this organization stated as a design system.
The Color System
Air
#FFFFFF
Deliberate negative space.
Action
#BF0A30
Interactive only — buttons/links. If it's red, it's clickable.
Arrival
#FFC600
Accent only — underlines, section markers. Navy backgrounds ONLY, never on white.
The One Hard Rule
Gold never touches white. Gold-on-white is ~1.6:1 contrast (fails); gold-on-navy is ~9:1.
The Type Scale
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
The Three Tiers
Tier 1 · Wordmark Only
JJ's Friends.
The signature, not the voice. Script faces fail hard for low-vision and dyslexic readers.
Tier 2 · Display and Signage
Gate A · Section.
Archivo. A grotesque built on American signage lettering, with condensed and expanded widths in one variable family.
Tier 3 · Text
Illustrating Ill1 · bdpq.
Atkinson Hyperlegible Next, engineered by the Braille Institute to maximize letterform differentiation. Free under the SIL Open Font License. This is the mission in the substrate.
The Icon Set
The Row
Three seats taken, one open; the open seat drawn larger.
The Seat
A stadium seat in profile.
The Gate
An arch with no door; the way in is simply open.
Family
Four dots, four sizes, one line, all touching; no figure marked as different.
Belonging
Seven dots, two tiers, one row line.
Front Row
Three rows in perspective, open seat centered — the signature mark.
The wheelchair access symbol is not in this icon set.
"Access is logistics. Belonging is the brand."
Access is handled functionally where needed, not as a decorative glyph.