THE DIRECTORY

How it's built.

Everything behind the organization, written down and left open. The typefaces and why we chose them, the words we use and the ones we do not, the tools we run on, and the public work we borrowed. If you are starting something like this, take any of it.

"Ten posts, written while it happened." Concluded July 8.

The Name · The Story · The Paperwork · The Board · The Mission · The Money · The Rules · The Mark · The Site · What's Next

A closed process is just a claim.

Any organization can say it treats families with dignity. The question a donor cannot answer from the outside is whether that is a value or a slogan. So the working parts are on the table. The language rules can be checked against anything we publish. The design rules can be checked against any page. If we break one, it is visible, and that is the point of writing them down. The other reason is simpler. Starting a nonprofit is mostly a research problem, and the answers are scattered across forums and outdated blog posts. Ours are in one place.

Free to Reuse

Take the language guide, the color rules, the checklist. No permission needed, no credit required.

Updated When It Changes

If a rule is revised, the page says what changed and when. No quiet edits.

Held to It

Publishing a standard means being measured against it. That is the trade, and we made it on purpose.

Starting One of Your Own?

If you are building something for your own community and any of this saves you a week, it did its job. Write to us. We will answer, and we will tell you what we got wrong.